Daria Pasik

The Journey of a Product Manager

Some people navigate their careers like a symphony. For Daria, the notes started early with a classical music education. A trained musician from the age of five, she studied conducting and graduated from music college at 19. But rather than rest in the comfort of concert halls, Daria's story took a transformative turn—towards technology, creativity, and the art of building impactful digital products.

Today, Daria is a Lead Product Manager with over 11 years of experience in e-commerce, event ticketing, and AI-driven solutions. Her approach goes beyond delivering features; she crafts higher-purpose products—innovations that inspire and solve meaningful problems for users.

A Career Composed with Precision

Daria started her career in the heart of big tech. At Yandex, she helmed the development of a groundbreaking ticketing platform with interactive hall plans. Her vision transformed the product from an experimental project into a sustainable business with 70% market share.

Later, she spearheaded the creation of an award-winning IoT Smart Home ecosystem. This voice-first platform, recognized with a Red Dot Design Award, integrated hardware, software, and user-centric design into a seamless experience.

Relocating to Finland in 2021, she brought her expertise to Huawei, leading their Petal Search products. Her work there wasn’t just about improving search algorithms; it reimagined how millions of global users interact with technology daily.

Currently, as a B2C product lead for Platinumlist, Daria drives growth for the MENA region's largest event ticketing platform. By bridging B2B and B2C strategies, she has boosted revenue streams, introduced innovative features like ticket resale, and collaborated with international partners.

The Music of Leadership

Much like composing music, Daria views product management as a creative discipline. She sees leadership as a way to inspire teams, foster collaboration, and bring shared visions to life. Her ability to empower cross-functional teams across diverse cultures stems from a combination of empathy, clarity, and a deep commitment to excellence. For her, successful products are not just technical achievements but reflections of the people who build them, their creativity, and their drive to solve problems.

Her approach resonates with the belief that every decision in product development should spark growth and innovation—not just for the business, but for the people involved.

What Drives Daria

Beyond her professional accolades, Daria is a relentless learner. With degrees in economics, product and graphic design, and classical music, her diverse background is the cornerstone of her creative approach. Her passion for music continues to shape her life—she’s a regular at concerts and music festivals, always seeking inspiration.

Looking Ahead

Daria’s current focus is on understanding how international, fast-scaling companies operate and evolve. She has built products from scratch, launched innovative features, and grown businesses. Now, she seeks to deepen her expertise in managing mature products and driving strategic global expansions.

Her journey is defined by bold moves, transformative projects, and a commitment to learning. Each new challenge is an opportunity to connect, create, and leave a lasting impact.

Best, Daria